Delivering your message.

Driving response.

I founded WordPlay Marketing Communications in 2003 to fill a gap in organizational marketing and communications. During my more than 25 years on the client-side of the desk, I found very few suppliers that understood my challenges. resource constraints like never enough time or money. Organizational challenges like satisfying a plethora of internal and external customer demands. I wanted someone to help me solve a problem, not sell me their solution. WordPlay was created to meet client needs. When, where and how each client defines them.

Been there. Done that.

My experience is broad and includes a range of marketing, channel support, public relations and communications roles in healthcare, economic development, industrial manufacturing and the biosciences. This has enabled me to bring an equally broad range of solutions to the table. My hands-on approach to project management – and my personal attention to every project – ensures results that move your message forward.

Approach...

Using a studio approach, I provide copy writing and account management and bring the region’s best design and production talent to every assignment. In this way, WordPlay provides all of the services of a traditional advertising agency without the costs or resource constraints they often face. I begin by determining both the short-term project goals and each client’s long-term strategic objectives. Whether it is a product being sold through a sales force or a nonprofit organization seeking financial and volunteer support, the message must be delivered accurately and consistently each time it is told.

Marketing in The Information Age.

Marketing guru Tom Peters says the opportunities for individuals and organizations today are as limitless as they were in The Great Industrial Age, when the world was open and available to those who were creative, adventuresome and willing to work hard. That may be true, but today, getting noticed, being believed, valued and compensated for your work is a lot harder. Effective communication has never been more vital to an organization’s success. This is my talent, my passion and my life’s work. And I’d love an opportunity to help tell your story. To get started, contact me at 269.377.8069.