WordPlay Marketing Communications

A microbusiness team? Yes…

Gretchen Johnson

Daniel Pink called it the Hollywood model – assembling a team of experts based on the needs of the project, completing the effort and then disassembling the group. For me, the work often takes place in my office in Kalamazoo, Michigan. Or on site with a client... But it is always very much a team effort, even when it is just me and the client. That's what gives the work depth and resonance.

Gretchen Johnson, Founder, Owner

Learner, Context, Connectedness, Intellection, Belief

I tend to be a little obsessed with learning. About people. About ideas. About how certain things came to be. How disparate ideas or trends are connected. There’s almost always a common thread. Figuring that out, connecting the dots… It makes sense for me. Brings order. And then I’m able to help others understand why it matters…

Community Involvement

Leadership Kalamazoo, PEAK, Smartshop Metal Arts Collective Board of Directors, InterCom Board of Directors, Junior Achievement

Frequent Partners

I work with an extensive network of professional printers, artists, photographers and other suppliers. This ensures turnkey services to meet both your budget and schedule needs. They include:

Aspire Collaborative Services - Executive Coaching and
Leadership Development

BeyondWords, Inc. - Communications Strategy, Writing,
Editing and Training

BioScience Marketing Partners - Marketing Research, Strategy
and Branding for the Life Sciences

Midwest Consulting Group - Organizational and Management
Development and Training

MindockProductions - Full Service Voice Talent

Myrick Design Studio - Marketing-Savvy Graphic Design

The Poffenburger Group - Internet Solutions and Services

The Team
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